Creative Brief Questionnaire

This questionnaire will help us to best understand your business, its goals, and the exact requirements involved in your project.

We will ask you to provide visual references (via WeTransfer, in a Dropbox, Google Drive) – if you haven't gathered this material yet, you can supply these in a follow up email.

Please provide as much detail as possible, as we form our official brief from this questionnaire and refer back to it throughout the project. If you have any questions or concerns please contact us to discuss, on 0406 437 793 or duncan@typography.studio

Full name

Phone number

Email Address

How did you hear about us?

Company Name

Industry Sector

Website

Please describe your company and the products and services you offer

What are the unique selling points/features/benefits of your products/service?

Is there a story about how your brand came about?

Who are your main competitors? And how are you going to differentiate your brand from these competitors?

If possible, please include links to their websites

Who are you looking to target with your product/service?

What do they like? What do they dislike?

How do you plan to market your business?

What platforms will you be using to sell your product/service?

What brands do you look up to?

If possible, please include links to their sites

In 5 words or less, summarise the feel of your company as it is today

When people think of your brand what words would you like them to attach to it?

Where do you see your brand in the future? Describe your company in 5 years time?

Please describe your exact requirements for this project

Please list all items your require, eg: logo, branding (eg. colour palette, typography, photographic art direction, copywriting), stationery, business cards, letterhead, menus (printed and/or display), uniforms, packaging, way-finding signage, interior signage, exterior signgage, website, social media templates, merchandise

What are your objectives and expectations for this project?

What budget have you allocated for this project?

When do you need your project completed by?

Generally speaking, is there anything else you would like to tell us about your brand or project?

Visual references (likes)

Please provide a link to a folder on WeTransfer, Dropbox or similar, containing visual references that you like and think are relevant to your business/project.

Visual references (dislikes)

If relevant, please provide a link to a folder on WeTransfer, Dropbox (or similar), containing visual references that you DISLIKE and want to avoid for your business/project.